(For more details on these image types, please see Raster vs. However, when the image is enlarged to a higher resolution, the pixels become visible to the naked eye and the image loses clarity and sharpness. This format is better for complex digital images like photographs. On the other hand, raster files or bitmap images are made up of tiny pixels that form the details of the image. Vectors consist of shapes, lines, curves, and points and use mathematical equations to be displayed at any size without loss of quality. Your logo should be saved in a vector file format to ensure it can be displayed at any size and still remain sharp with crisp colors and transitions. But in other cases, like signage on your office, the logo may be quite large. In some instances, like a business card, your logo will be very small. Your logo will appear on just about everything your business produces or uses for marketing purposes, including business cards, brochures, advertisements, product packaging, a website, social media profiles, and more. The logo is the most critical aspect of any company’s design and branding efforts.
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